Bringing Innovative Products Directly to Consumers

FourShare's e-commerce portfolio brings innovative, purpose-built products directly to consumers through a growing collection of specialty brands.

From outdoor entertaining and home improvement to personal protective equipment, our consumer brands are built around a simple idea: identify a problem, develop a better solution, and make it accessible.

Our e-commerce businesses combine product development, domestic manufacturing, direct-to-consumer sales, fulfillment, and brand management to take products from concept to the hands of customers.

Our Consumer Brands:

LipLidz

Outdoor entertaining, reimagined.

LipLidz creates reusable plastic cocktail glasses designed for enjoying drinks wherever the day takes you. Its shatterproof, BPA-free glasses feature attachable drink-through lids designed to help keep bugs, sand, spills, and debris out of your drink.

The collection includes wine, margarita, martini, and brewtail glasses in a variety of colors. LipLidz products are made in the USA and designed for everything from pool days and boating to tailgating, beach trips, patios, and backyard entertaining.

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Paint Daddy

Better tools for a better paint job.

Paint Daddy develops simple, practical painting accessories designed to make projects easier and less messy.

Its flagship Paint Daddy Caddy transforms a standard 5-gallon paint bucket into an all-in-one painting station, incorporating a roller grid and edge-work reservoir. The Can Holster attaches to standard 1-gallon paint cans to keep paintbrushes accessible while helping keep the can rim clean.

Paint Daddy products are proudly made in North Carolina using plastic sourced from the United States.

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Xtreme Defense PPE

Protection designed for comfort and usability.

Xtreme Defense develops reusable personal protective equipment with an emphasis on functionality, comfort, and replaceable components.

Its 180° face shield features an anti-fog shield, enclosed top, adjustable non-latex strap, and comfort foam. The system is designed with replaceable components, allowing customers to replace individual parts rather than the entire product. Xtreme Defense products are manufactured and assembled in the USA.

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From Manufacturing to Marketplace

Our e-commerce companies benefit from FourShare's broader experience in manufacturing, product development, supply chain management, and fulfillment.

This connection allows us to take a different approach to consumer products. We aren't simply selling products—we understand how products are designed, manufactured, packaged, marketed, and delivered.

That creates opportunities to continually improve products, develop new offerings, and build brands that can grow with changing customer needs.

Built Around Better Products

Each FourShare consumer brand operates within a different market, but they share a common foundation:

Practical Innovation
Products designed to solve real-world problems.

Domestic Manufacturing
A commitment to U.S.-based production across our consumer portfolio.

Direct-to-Consumer
Connecting products directly with the people who use them.

Continuous Development
Improving existing products while identifying opportunities for new ones.

Growing Brands. Building Products.

FourShare's e-commerce portfolio represents our ability to bring ideas directly to consumers.

From a better way to enjoy a drink outdoors to a cleaner way to paint or a reusable approach to protective equipment, our brands are focused on making everyday tasks and experiences better.

As our e-commerce portfolio continues to grow, we remain focused on developing products that combine function, quality, innovation, and value.

Discover Our Consumer Brands

Explore the products created by the FourShare family of companies.